Old order of US media is cast adrift by anchor’s loss
… At the same time the credibility of the old network news has been undermined by scandals such as the CBS National Guard debacle last autumn.
The three network news bulletins now attract a fraction of the audiences they commanded when Rather started. These audiences are heavily dominated by the over-60s crowd (a fact attested to by the preponderance of Viagra and haemorrhoid unguent advertisements in their commercial breaks).
Last December Brokaw hung up his microphone; Rather will be gone next week; Jennings will not be far behind.
But who will be watching?
Good question.
