On The Third Hand

PR Meets Psy-Ops in War on Terror

The Pentagon in 2002 was forced to shutter its controversial Office of Strategic Influence (OSI), which was opened shortly after the Sept. 11 attacks, after reports that the office intended to plant false news stories in the international media. But officials say that much of OSI’s mission — using information as a tool of war — has been assumed by other offices throughout the U.S. government.

Although most of the work remains classified, officials say that some of the ongoing efforts include having U.S. military spokesmen play a greater role in psychological operations in Iraq, as well as planting information with sources used by Arabic TV channels such as Al Jazeera to help influence the portrayal of the United States.

Other specific examples were not known, although U.S. national security officials said an emphasis had been placed on influencing how foreign media depict the United States.

These efforts have set off a fight inside the Pentagon over the proper use of information in wartime. Several top officials see a danger of blurring what are supposed to be well-defined lines between the stated mission of military public affairs — disseminating truthful, accurate information to the media and the American public — and psychological and information operations, the use of often-misleading information and propaganda to influence the outcome of a campaign or battle.

Several of those officials who oppose the use of misleading information spoke out against the practice on the condition of anonymity.

“The movement of information has gone from the public affairs world to the psychological operations world,” one senior defense official said. “What’s at stake is the credibility of people in uniform.”

Pentagon spokesman Lawrence Di Rita said he recognized the concern of many inside the Defense Department, but that “everybody understands that there’s a very important distinction between information operations and public affairs. Nobody has offered serious proposals that would blur the distinction between these two functions.”

If he understands their concern he’s a lot more understanding than me. If we give up using psyops and propaganda on the media when the other side is doing the same, daily, would be flat out stupid. Since the media is having an absolutely wonderful time disseminating the other side’s propaganda, it’s only fair that they get some of ours in there too.

And as far as using the media to mislead the enemy on the battlefield, I’d certainly love to see more of that. The media certainly hasn’t been backward about leaking real battle plans if they hear them. Giving them some fake ones might just make that stop.